THE DRIP FEED
The newsletter will be a mix of news, opinions, insights or occasional deep dives. They'll complement the videos, let you know what we've created recently and where you can find it if you missed it. Don't expect them daily or weekly; you get enough email. I want to make sure you're excited to read it every time!
From James Hoffmann - The Drip Feed Issue 2
Issue 2 - For The Love Of Money Optional soundtrack for this piece - yes, it is obvious, but it is still great! Let’s start with the last cup of coffee you bought. Picture it in your mind. (I hope it was good.) You paid your hard-earned money, and now you own the extract of those beans, carefully dissolved into some hot water. The money you paid went into the cafe’s bank account, but chances are they haven’t paid for those beans yet. Many cafes will get credit terms from their suppliers...
From James Hoffmann - The Fermentation Project is now live!
The Fermentation Project Is Live! Let's cut to the chase: The Fermentation Project website is now live, and this is the page that lists all participating roasters with links to the tasting kits in their online stores. The live tasting will take place on my YouTube channel, aiming to kick off around 3pm on October 3rd 2026. If you've never done a tasting before, don't worry - there's information on the website about tasting and if you want to get an idea of how the live tastings work then I...
The Drip Feed Issue #1 - From James Hoffmann
Issue 1 Welcome to the newsletter! In this opening edition, I want to lay out the goals for this project, and hopefully set your expectations just nicely. I know you've just signed up for more email... but I don't think anyone really likes email so I'm very grateful you've asked for more and promise to do my best to make it worth your while. In future, each edition of The Drip Feed will feature a longer piece from me. It might be about anything and everything in the coffee world, and it will...
The newsletter will be a mix of news, opinions, insights or occasional deep dives. They'll complement the videos, let you know what we've created recently and where you can find it if you missed it. Don't expect them daily or weekly; you get enough email. I want to make sure you're excited to read it every time!